How I came up with Ima Iwai, which means to celebrate the here and now. It is from a Japanese version of the law of attraction. We have had a concept called Yoshuku or Mae Iwai, which is to celebrate your future success in advance as if it has already happened. Cherry blossom viewing was one such a practice; it was a celebration of the year’s rice harvest in advance.
A lot of people around me don’t seem to be happy with the name judging from Facebook comments. If we interpret rei as commands or order, it sounds militaristic like harmony is ordered by the government. Considering the philosophy of our prime minister Abe, it isn’t surprising that he wanted to imply it in the name.